TRU

Founded to redefine hospitality standards at Istanbul Airport, TRU Hospitality Services and Retail Group oversees a wide range of operations—from F&B and hotel management to inflight catering and lounge services—designed to exceed guest expectations.

Acting with the mission of promoting Turkish hospitality to the world, TRU’s name reflects this vision: “TR” symbolizes its Turkish roots and global ambitions, while “U” stands for “You First”, representing our guests from all around the world.

With its experienced team, the group delivers a rich gastronomic experience to thousands of visitors each day at Istanbul Airport. By adapting to emerging trends in the food and beverage industry, TRU aims to further strengthen its leadership in the sector.